Dee Burn BA (Hons), MA, ACIM - Head of Marketing, Student Recruitment and Brand

Dee Burn joined Norland in January 2019. Dee is responsible for leading Norland’s marketing, student recruitment and brand management activities. She oversees all media relations and external communications, takes a strategic role in protecting and managing Norland’s brand and reputation, and takes overall responsibility for all of Norland’s externally-facing channels including the website, social media and print materials.

Dee has almost 25 years of marketing and communications experience in the higher education sector. She has worked as a marketing consultant with over 30 universities in the UK, US and Australia on projects as wide-ranging as digital marketing infrastructure, the recruitment of international PhD students, improving the graduation ceremony experience for graduands and several complex digital projects. She was head of marketing and communications at the University of London for seven years and prior to this worked in a number of marketing and communications management, alumni and fundraising roles across the university. Dee led the launch of its national festival of the humanities (Being Human) supported by the Arts and Humanities Research Council and the British Academy and headed up the university’s participation in the Bloomsbury Festival alongside partners such as the British Museum, British Library, UCL and other world-leading higher education and research institutions. Dee also project managed significant digital projects including websites, research applications and launched the university’s iTunesU and YouTube platforms as an early adopter. She was elected as a member of the respected inaugural Aurora programme which champions future women leaders in higher education.

Before joining the University of London, Dee managed UK student support services for Arcadia University’s Center for Education Abroad (now The College of Global Studies), one of the largest study abroad centres in the US. Dee’s first role after graduating was as an English Foreign Language teacher in Akita, Japan.

Dee is a Member of the Chartered Institute of Marketing (CIM) and holds a CIM Diploma in Marketing. She co-chairs the national Independent Higher Education marketing and student recruitment network. She has an MA in Organisations and Change (City, University of London) and a BA in English (Aberystwyth University). She undertook a study abroad semester in the US during her undergraduate studies, at Penn State University, Pennsylvania. Dee is passionate about the life-changing and social mobility opportunities that higher education affords.

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